JOURNEY AND COMMITMENTS
INNOVATION AND INITIATIVE THAT STAND OUT
Innovation is the key to improving the quality of our food, so we insist on modern technology and constant facility upgrades that improve efficiency, effectiveness and increased food safety within our manufacturing process.
THE HIGHEST QUALITY GUARANTEED
Our collaborative culture involves suppliers, employees, customers and staff to ensure constant fine-tuning and deliver the highest quality products.
UNDENIABLE VALUE: THE BEST PRODUCTS AT THE BEST PRICE
We’re constantly tweaking and improving products both in terms of taste and variety. Importance is given to developing healthy, quality-controlled food. And our fare’s homemade appeal never reveals the large volume producing capacity hidden behind every product we put on the shelves.
HOMEMADE APPEAL WITH QUALITY INGREDIENTS
FLEXIBLE, INDUSTRIAL PRODUCTION THAT ADAPTS TO YOUR NEEDS
PRODUCTS THAT ADJUST TO FULFILL CURRENT MARKET TRENDS
We support our clients in their decision-making process so they can differentiate themselves from competitors, please and impress their customers, while boosting their sales and revenue.
Thanks to the flexibility of our production lines and a company R&D team that works closely with our sales force, we’re able to offer a wider range of products adapted to today’s tastes. Certain products are even requested by, and created for, our business partners.
OUR STORY
1989-1991
AN IDEA BLOSSOMS INTO A BUSINESS
In 1989, when Luc Benoit and Francine Thériault opened a butcher shop and bakery at Place Chaumont in Montreal, their customers raved about their delicious patés and meat pies. Unhappy with the quality of existing pie shells and the lack of service associated with these products, the artisan couple began making their own pie crusts, inspired by Francine’s family recipe.
In 1991, the demand was so high, they sold the butcher shop and bakery to dedicate themselves exclusively to making pie dough.
2000
A DECADE OF GROWTH TO FUEL THEIR AMBITIONS
The company experienced important growth over a 10-year stretch. Aside from its famous pie doughs, it now offered muffins, cookies and raw doughs, with every flavour more tempting than the last.
The founders built a factory in Boucherville in order to meet growing market demands.
2007-2009
A TURNING POINT
Founder, Luc Benoit suddenly passed away in 2007. With earnest and heartfelt support from the company’s employees, the founding family, Francine, her daughter Dominique and her son Philippe, played pivotal roles in maintaining the company’s legacy.
2012-2020
LONG TERM VISION
In 2012, Robert Leduc joined as new CEO and co-shareholder. His extensive experience in managing large plants in the baking industry was a welcome addition to the group’s competencies and skills, and they were ready to occupy their rightful place in the market.
In order to position the company on an international level, millions of dollars were invested to expand, renovate and update its facilities. It’s 80 employees have now been here for several years.
Throughout these changes, the company changed its name to NOVALI GOURMET INC. a new brand and image that reflects our commitment to growth through innovation and developing new markets.
OUR CUSTOMERS
Every day, thousands of Canadians choose our pastries to satisfy their cravings. Our snacks can be found in cafés, convenience and grocery stores, schools, hospitals, cafeterias and catering companies.
Retailers that carry our products include Loblaws, Club entrepôt Provigo, Métro, Sobeys (IGA), Mayrand, Pasquier, Aubut as well as Couche-Tard, Boni soir, IGA Express and Transit Café (Parkland) convenience stores.
We’re also proud of our manufacturing collaboration on sensations like Cookie Bluff and Felix & Norton.
COMMUNITY CARE AND COMMITMENT
Through participation in various events and organizations, we’ve been able to help support our local communities throughout the years. Every involvement strengthens our corporate culture and creates a sense of pride and purpose among our employees. Teams that help together, bond together.
Social responsibility is really three-fold: our staff finds purpose in helping, our clients know they indirectly help support valuable organizations and our community non-profits benefits from real support. In the end, it’s beneficial for all.
We support:
MOISSON RIVE-SUD
Montérégie Food Bank | Moisson Rive-Sud
We offer products to the Moisson Rive-Sud food banks on a regular basis. These food banks then supply community organizations that support people in need in the Montérégie region. By working with Moisson Rive-Sud, we contribute to sustainable development, food security and improving the quality of life for many people in our community.
Répit Québec
Our VP of Sales and Marketing has been a member of organizations that help children with disabilities for over 18 years. In 2011, she was part of a group of volunteers that founded Répit Québec and has been on the board of directors for this organization ever since.
Our company supports Répit Québec by volunteering with disabled children and participating in its activities like golf tournaments, galas and cycling events. The money raised during these events helps parents get much needed rest by leaving their child in safe, kind environments with competent camp monitors or caregivers in adapted homes. These respites are well-deserved moments of relaxation, appreciated by both the children and their parents.
24h Tremblant
We’ve partnered with the 24h Tremblant initiative since its inception in 2001. Each year, volunteer participants and guests of the event are treated to our muffins and cookies. while they fundraise for kids causes. The 24h Tremblant Foundation believes all children should have the opportunity to grow, flourish and lead healthy lives. The money raised through this event is directed at medical and social organizations that support this belief, and we’re certainly among them!
CARING FOR OUR ENVIRONMENT
Our company participates in Recyc-Québec’s “Ici on recycle” program.
All paper, cardboard and plastic are recycled, while all our organic waste is processed and converted into high quality products for animal feed manufacturers.
WOMEN AT THE HELM
Two of the company’s 3 shareholders and 60% of our managers are women. While both women and men contribute greatly to the development and success of our company, we’re proud of the female leadership that enriches and diversifies the culture of our organisation.
OUR MULTICULTURAL TEAM IS ONE OF OUR GREATEST STRENGTHS
Origin or culture are never barriers, quite the opposite. We hire the best candidates.
Almost 46% of all our employees come from visible and cultural minorities and among these, 40% work in administrative positions.
By valuing cultural diversity that’s based on respect for one another, we learn and grow together. Efficiency and work performance are maximized, plus we’re able to understand and create a customer experience from many different points of view.